With this weekвЂ™s chat, weвЂ™ll be referring to Instagram and its own increase in value for marketers, therefore please join us at 12pm EST (5pm UK) on Wednesday 20 April.
As planning for the conversation, IвЂ™ve pulled together as numerous stats associated with Instagram when I could perhaps find, some of that ought to provide gas for the discussion and perhaps assist your own personal social networking strategy.
Please be aware: a number of these stats had been investigated and posted in a ClickZ article by Leighann Morris from this past year, and I also have actually updated the figures whenever we can.
1. Instagram has a lot more than 400 million month-to-month active users
2. Significantly more than 75percent of these users are away from U.S.
3. A lot more than 30 billion pictures are provided
4. Instagram users create 3.5 billion loves a day
5. A lot more than 80 million pictures are uploaded a day
6. InstagamвЂ™s month-to-month userbase has grown from 90 million in Jan 2013, to 400 million in September 2015.
7. Instagram counted 77.6 million users in america in 2015.
8. 27.6% associated with the population that is US Instagram in 2015.
9. There was a fairly even gender split between Instagram users: 51% male/49per cent female.
10. Month-to-month US Instagram users are required to attain 111.6 million by 2019.
11. In 2012 Facebook obtained Instagram for $1 billion, a bargain that is relative towards the $14 billion it taken care of WhatsApp in 2014. HereвЂ™s a chart of FacebookвЂ™s other acquisitions that are recentвЂ¦
12. In February 2014 asian mail order brides in the usa, Instagram had 6.5 million multi-platform users, 20 million desktop users, and 40 million mobile users.
13. At the time of January 2014, 41per cent % people Android os users that has set up Instagram had been additionally users that are daily active.
14. At the time of September 2015, the best share of visitors to Instagram had been through the United States (23.94%) while traffic through the great britain taken into account 3.57percent of web site visits.
15. 8% of Instagram reports are apparently spam-bot that is fake and 30% are inactive, in accordance with company Insider.
16. They are the 10 many popular stores on Instagram by follower numbers:
1) Nike 2) Adidas Originals 3) Louis Vuitton 4) Dolce & Gabbana 5) Michael Kors 6) Adidas 7) Dior 8) Christian Louboutin 9) Gucci 10) Prada
17. Instagram comes 8th in StatistaвЂ™s chart of leading social networking sites worldwide as of April 2016, rated by wide range of active users (in millions). It overtook Twitter at the conclusion of just last year.
18. In a study people teenagers, 11% of participants had 101 вЂ“ 200 followers on Instagram. The US teenager average ended up being 150 supporters. In accordance with a February 2015 study, 59% of US teens regularly accessed the network that is social.
19. At the time of April 2015, 35% of US users accessed Instagram many times on a daily basis. By 2019, the final number of Instagram users in the usa is anticipated to increase the 2014 figure.
20. Instagram continues to increase in appeal among teens. In 2015, 33% people teenagers selected Instagram because their individual no. 1 social networking, up from simply 12% in 2012. This compares favourably with Twitter and Twitter, that have been selected by 14 and 20percent regarding the participants, correspondingly.
21. 50% of reviews are published in the 1st six hours.
22. According to Simply Measured, thereвЂ™s correlation that is little text size and engagement price.
23. Incorporating a location to articles leads to 79% greater engagement.
If youвЂ™d choose to discuss your very own triumphs and challenges in using Instagram as being a marketer weвЂ™d love to know your viewpoints, therefore please join us for ClickZChat.
Millennials may be notoriously bad at picking right up their phones for a chat that is long however when it comes down to online dating sites, hearing someoneвЂ™s sound are interestingly helpful. The very first time some body asked me personally to talk regarding the phone I became questionable. But after a sizable cup of wine I consented, and discovered that individuals got on definitely better than we had over text once we could riff off one another in realtime. We wound up dating for half a year.